Wallpapers in corporate design – How offices, cafes or practices bring brands to life through individual wall design

More than just wall decoration: When the brand gets space

In an age where brands impress not only with products but also with experiences and atmosphere , interior design is also taking on new significance. Especially in the B2B sector – in offices, medical practices, hotels, coworking spaces, or cafés – it's clear: walls are brand ambassadors .

Instead of neutral white or random images, more and more companies are using wallpapers in their corporate design to visualize their attitude, identity, and emotions. And with great effect – for customers, guests, and employees.

Why wallpapers are the perfect medium for branding?

Corporate design wallpapers are more than just logo backgrounds . They offer:

Space for storytelling
Whether it’s the story of the company’s founding, its values ​​or its product range – with individual wall designs, brands can be told in a tangible way.

Strengthening recognizability
Colors, patterns, and styles in harmony with the visual brand identity create a coherent experience – from the flyer to the wall.

Emotionalization of the brand
A stylish conference room with textured statement wallpaper sticks in the mind – quite different from white walls with a flipchart.

Spatial effect with statement
Whether modern, traditional, playful, or clean – wallpapers convey attitude. And they do so 24/7 , without words.

For whom is wallpaper design in the corporate look worthwhile?

Start-ups with a strong brand message.

Practices & law firms that want to radiate trust.

Hotels & restaurants that create atmosphere.

Showrooms that showcase product worlds.

Agencies & studios that convey creativity.

Co-working spaces that respond flexibly to target groups.

Implementation options:

Color-coordinated wallpapers

Wallpapers in the brand colors – subtle or expressive – give the room a clear signature without appearing too striking.

Patterns with meaning

Geometric patterns for structure, organic shapes for openness, graphic lines for innovation – every pattern can specifically convey brand values.

Pictorial designs or photo wallpapers

Whether it’s the skyline of the company’s location, abstract product motifs, or visualizations of the vision – here the wall becomes the canvas for the brand.

Self-adhesive wallpapers & removable systems

Removable wallpaper solutions that are flexible, high-quality and residue-free are particularly suitable for rental spaces, pop-up stores or temporary promotions.

Good examples from practice:

Café with floral wallpaper in brand colors – creates recognition between Instagram feed and location.

Design practice with calming color space – provides security, professionalism and trust.

Start-up office with mood walls in CI colors – motivates teams and visualizes goals.

Agency with changing wall motifs – shows creative competence and stays in the conversation.

Conclusion: Brand is what you feel

Wallpapers in corporate design are an underestimated yet powerful component of brand communication . They create atmosphere, tell stories, and visualize values ​​– precisely where encounters occur: in the space. Therefore, anyone who wants to truly bring their brand to life should view the wall as a stage – for design, for emotion, for identity.