Vom Trend zur Identität – Warum Individualität wichtiger wird als Style

From trend to identity – Why individuality is becoming more important than style

From trend to identity – Why individuality is becoming more important than style
How to make your home a true expression of your personality


Style is good. Personality is better.

In a world full of interior trends, Pinterest pins, and influencer looks, it's easy to be guided by external images. Everything looks beautiful—but does it feel like you?

"From Trend to Identity" describes the transformation currently taking place in home decor: away from a pure orientation towards stylistic trends and toward conscious, personal design . It's no longer about how something "should look," but rather how it should feel .


Why “home” needs more than design templates

Many living spaces today look like something out of a catalog. Perfectly styled – but often interchangeable . What's missing is what truly moves us: our own story, the little corners with meaning, the colors that reflect our mood.
After all, our home isn't just a place of retreat, but a reflection of our inner selves. And if you don't feel at home within your own four walls, you'll hardly feel truly comfortable there.


The new longing: authenticity instead of perfection

Individuality is the new luxury. Not in the sense of expensive—but in the sense of authentic .
We live in times where everything around us is fast, loud, and digital. Home becomes an analog countermovement : a place that shows us who we are. Not for likes, but for our own feelings.


How to bring your personality to the wall

1. Choose colors that suit you – not just trends

Colors influence our mood—and say a lot about us. Do you prefer calm and earthy? Lively and playful? Clear and structured? Walls in your favorite color family act as emotional anchors.

2. Tell stories with wallpaper

Wallpaper motifs are statements – they can be understated or bold, poetic or modern, natural or imaginative. Choose designs that touch you , evoke memories, or inspire dreams.

3. Combine styles instead of following rules

An antique cabinet with graphic wallpaper? Why not? Style breaks bring rooms to life – and show that someone lives here who doesn't need a template .

4. Use personal elements

Photos, artwork from friends, finds from travels or childhood. All of these are stories on the wall that no trend in the world can replace.

5. Ask yourself: “What would I miss if I moved?”

Often, these things help us recognize what is really important to us – and this is exactly how we can create spaces that reflect our soul .


From Pinterest to your own handwriting

Inspiration is great. It helps us discover possibilities. But the crucial step comes afterward: having the courage to choose what's not everywhere you see—but what truly defines you.

Individuality means not having to separate yourself from trends , but rather interpreting them for yourself . And that's where living becomes exciting.


Conclusion: You are the style

From trend to identity means no longer viewing your home as a showroom, but as a self-portrait . Your style isn't what's currently trendy— your style is you . And the more you allow that, the more comfortable you'll feel. Home isn't a place. Home is a feeling.


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